Customer engagement and proximity marketing constituted large, upcoming sectors in the retail tech landscape in 2016 that drew the most investments as total funding dollars plunged by a considerable 72% from the previous year.

Chart from Tracxn Industry Report on Retail TechBy stage, the number of fundraising rounds saw a dip across the board-late dropping by 76%, early by 63% and seed by 77%. Funding dollars too nosedived across the board-late by 83%, early by 65% and seed by 66%.

Chart from Tracxn Industry Report on Retail TechAverage ticket size of Series A investments soared by 31%, fell marginally and remained the same for Series B and seed investments respectively.

Top investments till date in this space include Trax’s Series C round of $40M and LevelUp’s Series E round of $37M led by JP Morgan Chase & Co and U S Boston Capital.

Chart from Tracxn Industry Report on Retail TechAs Y Combinator led the list of most active investors for seed, Index Ventures led for Series A, Sequoia Capital for Series B and Goldman Sachs for later stage.

16 acquisitions have marked this space since 2016 with Bain Capital buying Concardis for $741M being the biggest disclosed deal value.

Chart from Tracxn Industry Report on Retail Tech

Payments having shored up $2.2B till date have historically been the most funded business model with analytics following a close second with $1.1B. Investments totaling $1B have been plowed in this space between 2016-17 YTD.

Note: You can download the full-version of this report here.

Download the Tracxn Industry Report on Retail Tech

Download Tracxn Industry Report on Retail Tech

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