Chart from Tracxn Industry Report on Sales Force AutomationCRM and Enterprise under CRM formed large upcoming sectors in the sales force automation space as total funding climbed by 17% in 2016 from the previous year with fundraising rounds dropping by 20%.

Chart from Tracxn Industry Report on Sales Force Automation

Round count fell across the board-late by 10%, 14% in early and 35% in seed.

Chart from Tracxn Industry Report on Sales Force Automation

Average ticket size moreover, fell for both Series A and Series B investments by 20% each as it maintained a flat trend for seed. Apttus’ Series D round of $88M and FXiaoKe’s Series E round of $70M constituted top investments last year.

16 acquisitions have dotted this space till date with Insight Partners acquiring Zyme for $100M being the biggest disclosed deal value.

Chart from Tracxn Industry Report on Sales Force Automation

Customer Relationship Management has historically been the most funded business model ($4.6B) followed by Performance Management ($428M) as dollars to the tune of $2.2B have been infused into this sector between 2016-17.

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Chart from Tracxn Industry Report on Sales Force Automation

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