The home improvements space has witnessed six consecutive years of rising founding activity, from 50 startups founded in 2010 to 343 in 2015.
Following two years of peak funding, the home improvements sector received just $364.5M in funding in 2016, a significant drop from $1.5B in 2015. Deal activity dropped across the board, though late stage funding dropped most significantly by 93% YoY, from $907M to $57M, accounting for a majority of the shortfall. In 2014, the average ticket size for a Series B round was $51.1M, which has fallen to $10.4M in 2016.
This year’s funding leaderboard was topped by Mumbai-based furniture and home products marketplace Pepperfry ($31M, Series E), and New York-based Homepolish ($16M, Series A), an online booking platform for interior designers. Bangalore-based home decor private label brand LivSpace ($14M, Series B) and furniture rental platform Furlenco ($15M, Series B) were other startups that secured funding this year.
Companies using AR, VR, and 3D rendering technology for visualization of furniture saw almost a 3X spike in funding in 2016, from $12.6M in 2015, to $49.5M in 2016. Beijing-based ART1001 ($15M, Series A), which provides a VR based platform for interior designing, San Jose-based Rooomy ($13M, Series B), a provider of provider of virtual staging solutions and San Francisco-based Modsy (Series A, $8M) a home design solutions provider bagged the largest investments in this space.
Seven companies got acquired in 2016, all were operating in the B2C commerce space, and were fire sales. One Kings Lane, once valued close to $1B got acquired by Bed Bath & Beyond for $12M. Jet.com acquired Hayneedle for $90M, and Rocket Internet sold FabFurnish in India to Future Group for $3M.
500 Startups (Barn, Havenly), Great Oaks VC (Houzz, AptDeco), and Sequoia Capital (HomeLane, Urban Ladder) are the most active investors in this space. The report covers online-first companies operating in the home improvements industry in B2C, B2B, and secondary markets; tech enablers, and service facilitators.
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